EXAMPLE PROJECT

Missed Calls, No-Shows & Treatment Drop-Off System for Dental Practice

£9,800 investment | £1,470–£2,646 potential R&D tax relief | 6-8 week implementation

This project focused on one thing: fixing the hidden revenue loss inside a busy dental practice.

Not marketing or more leads. The part most practices don’t realise is costing them tens of thousands each year; what happens after the phone rings, the appointment is booked, or the treatment is recommended.

The Real Problem

✗ Missed calls = lost new patients (many never call back)
✗ No-shows and late cancellations leaving empty chair time
✗ Patients not completing treatment plans
✗ No structured follow-up after consultations
✗ Inconsistent front desk handling depending on who answered

The practice wasn’t underperforming clinically. It was losing revenue through gaps in its systems.

The Solution

📞 Call Handling & Enquiry Capture

No missed patient enquiries
Instant response to new leads
Faster booking conversion

📅 Appointment Protection System

Multi-stage reminders (48h, 24h, same-day)
Easy rescheduling links
Reduced no-shows and gaps

💬 Treatment Follow-Up & Conversion

Automated follow-up after consultations
Reminder sequences for pending treatment
Reactivation of lapsed patients

This was not about adding tools. It was about making sure every patient enquiry, appointment, and treatment opportunity was handled properly from start to finish.

R&D Tax Relief

This type of project may qualify for R&D tax relief where the work involves genuine technical uncertainty, custom workflow logic, non-standard integration work, and platform behaviour that goes beyond ordinary software setup.

Qualifying Technical Work

✓ Custom workflow logic linking enquiry capture, appointment handling, and treatment follow-up
✓ Integration across multiple systems such as telephony, forms, reminders, and reporting layers
✓ Conditional sequencing based on patient response, booking status, and treatment stage
✓ Reporting and visibility logic tailored to the practice’s patient journey and revenue leakage points

Standard Relief (15%)

£1,470

Potentially recovered through tax return

ERIS Relief (up to 27%)

£2,646

For eligible loss-making R&D-intensive SMEs

Net Cost After Relief

£7,154–£8,330

Indicative net project cost

The Results

0

Missed calls (previously ~25-30%)

+70%

Increase in booking conversion

40%

Reduction in no-shows

£35k+

Recovered annual revenue

Higher

Treatment acceptance rates

Consistent

Patient experience

Where Is Your Practice Losing Revenue?

If patients are not booking, not turning up, or not completing treatment, the issue is rarely clinical. It is usually what is happening around the process.

Book a Discovery Call